Case Study: T&G Sports automates NCR Counterpoint Shopify integration with RDi

Male Golfer Hitting a Drive

The Tennis & Golf Company (T&G Sports) is a full-service specialty retailer, established in 1977, based in a suburb of Detroit, Royal Oak, Michigan. They provide tennis, golf, running and fitness enthusiasts with an incomparable selection of top-notch brand name Outdoor & Sporting Goods and unparalleled customer service in their single store location and online with 3 distinct websites: tennisracquets.com , skates.com & golf-clubs.com

Challenges: multi channel inventory management with Shopify and NCR Counterpoint

T&G had multiple product websites to manage while enhancing the online experience. Their critical need was to increase efficiency for automating sales and inventory challenges with one store, multiple web domains and warehouse locations. They had previously done this process by manually generating a sales ticket with each shipment.

T&G Sports Store Interior
T&G Sports bringing customers & orders together with Shopify inventory management.

RDi automates order synchronization with our NCR CounterPoint Shopify Integration so T&G Sports can now focus on what they do best – providing quality sporting goods products and excellent customer service.

Project Objectives

  • POS – e commerce Integration – Orders, customers and returns integration between T&G’s NCR Counterpoint POS system and Shopify.  
  • Multi-channel support – Need for bringing orders, customers and inventory management to all sites. Build a single install for managing all websites. tennisracquets.com, skates.com and golf-clubs.com
  • Support fulfillment from multiple Distribution Centers and Retail Store – Ensure inventory is decremented from the Fulfillment center designated in Shopify Order by Item/Fulfillment. 
  • Price/ROI – Hard requirements with special customizations but also hoped to contain costs.

“For us the key is automation, automation, automation! Since implementing RDice, our package/per hour output is 30% faster and accuracy is now near 100%.”

Scott Touchette, Director of Technology, T&G Sports

Solution: RDi automates & simplifies.

T&G uses Shopify for growing the online business and NCR’s Counterpoint POS system for sales and inventory. RDi’s ability to extend customization support fulfillments from Multiple Distribution centers and retail stores to accurately track decrements in inventory via Shopify’s Order by Item/Fulfillment is a game changer.

“I had worked with RDi in the past. They provided an option that was a single install on a single server that could support multiple Shopify stores, plus the ability to add customizations to our business needs was key.”

Scott Touchette, Director of Technology, T&G Sports
Successful integration since 2003. Longer than anyone.

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Results: New streamlined process for Shopify inventory management and reporting

RDI’s customizations have been key. We now have a solid process for recording sales and decrementing inventory from our multiple sites both on the demand and the supply sides. Reporting is easier now. It is very helpful for us that all the RDIce data is available in our local SQL instance so that we are able to audit and report as needed for buyers and C-level. Another key effect of choosing Retail Dimensions, as Scott Touchette stated, “the price and ROI by going with RDi was a great fit for us.”

Looking Ahead to the fairway of their future: T&G Sports would like to grow their brand as time and opportunity allow. Within the first year of implementation, they were at about 20% of online sales, T&G hopes to increase traffic over time to 80%. Plus, they know  anytime they can use RDi’s customizable and enhanced automation, they can free up their people to have impact in other areas of the business and that’s a win for them!

Golfer Hitting Out of Bunker
Let RDi find the right solutions for your Shopify inventory management.

More about T&G Sports

T&G Sports Mission – To provide the best specialty experience in-store for Tennis and Golf enthusiasts, while also making that experience available online.


About Retail Dimensions, Inc.

Retail Dimensions (RDi) delivers powerful integration solutions that automate data exchange between point-of-sale (POS) and top ecommerce platforms. RDi’s highly customizable integration technology eliminates the need for manual data entry and unifies online and offline operations. RDi is headquartered in Beaverton, Oregon, with business partners across the U.S., Asia, Europe and South America.

The best way to uncover the power of our integrations is with a demonstration. Call 503-644-5301 X 152 or use our demo request form.

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